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A Review Article Branding Dental Clinic through Corporate Social Responsibility (CSR)

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A Review Article Branding Dental Clinic through Corporate Social Responsibility (CSR)


Supaprawat Siripipatthanakul | Dr. Karin Sixl-Daniell



Supaprawat Siripipatthanakul | Dr. Karin Sixl-Daniell "A Review Article Branding Dental Clinic through Corporate Social Responsibility (CSR)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5, August 2021, pp.866-876, URL: https://www.ijtsrd.com/papers/ijtsrd44946.pdf

This article reviews the link between corporate social responsibility (CSR), brand awareness, brand image, brand satisfaction, and brand loyalty. It would help provide evidence for CSR management and determine CSR's importance for the performance of dental clinics. In their efforts to increase CSR practices and communication to respond to patients' demands and needs, which influence dental clinics' branding, they would also reassure managers. The literature review indicates that previous studies in the healthcare sector supported a framework, but few were found in the dental care services sector. The article will show the links between CSR practices and communication on dental clinic branding from a review. It may help the decision manager develop a marketing plan and strategies in the private dental healthcare sector.

corporate social responsibility (CSR), brand image, brand satisfaction, brand loyalty


IJTSRD44946
Volume-5 | Issue-5, August 2021
866-876
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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